San Lucar is our natural choice when it comes to avocados. The fruit is larger than many other alternatives and provides a large edible volume. It is perceived as extra valuable in the customer's hand and gives a strong overall impression in the department.

The avocados are allowed to ripen under natural conditions and are handled gently all the way. This provides more even ripening and a freshness that lasts, in-store and at home for the customer. This means more sellable days and less waste.

Behind the product is also a clear responsibility. Everyone who works in cultivation and harvesting has good working conditions, fair compensation, and free food during the workday. A premium product you can stand behind, which strengthens both the customer experience and profitability.