Our strength lies in precision, knowledge, and the close relationship with our customers. We take the time to understand each unique need and do what is required to find the right solution. We build partnerships on mutual respect and long-term profitability. When our customers do well, we do well. This is where our service spirit takes shape, in the daily work, in the details, and in the desire to always deliver a little better.
We see ourselves as specialists in fruit and vegetables, a partner that not only delivers goods, but shares knowledge, inspiration, and commitment.
Today our distinctive Aroma symbol stands as a reliable marker for fruit and vegetables of high quality, reaching store shelves and restaurant kitchens with care and precision.
Despite our experience in the industry, we are still just as curious. Our journey with fruit and vegetables continues together with our customers, always with the goal of delivering the best, freshest and most inspiring every day.
We want to inspire people to live greener.

More about us
Aroma's history
Fruit & Vegetables since 1996

Aroma is formed
By the founders Ingvar, Anders, Per, and Björn.
Certificate
We are certified according to ISO and IP Food standards.

City of Gothenburg
We win a procurement for the City of Gothenburg.

Strawberry
A collaboration between us and Strawberry is taking shape.

Moving & Logistics
We are moving to larger premises and updating the logistics flow.

Acquisition
Aroma buys Hilding Janson.

Sjöson AB
Sjöson acquires Aroma Fruit & Greens.

Liseberg
We win the tender for Liseberg

Dish
A waste-smart collaboration between us and Maträtt is taking shape.
Opening hours
Weekdays: 05:00 - 16:00
Saturdays: Closed*
Sundays: Closed
*Deliveries will proceed as usual.
Part of Sjöson – We are part of the Sjöson group, a company builder focused on long-term ownership and the development of companies in industry and technology, food and beverage, and real estate.
Aroma Fruit & Vegetables Ltd.
© 2026 | Copyright







