Fruit & vegetables

since 1996

From the very beginning, we have been an independent player with the ambition to challenge the industry. Not through grand words, but through responsiveness, experience, and a deep understanding of our customers' business.

Fruit & vegetables

since 1996

From the very beginning, we have been an independent player with the ambition to challenge the industry. Not through grand words, but through responsiveness, experience, and a deep understanding of our customers' business.

Fruit & vegetables

since 1996

From the very beginning, we have been an independent player with the ambition to challenge the industry. Not through grand words, but through responsiveness, experience, and a deep understanding of our customers' business.

Assortment
Fruit & Vegetables

Assortment
Fruit & Vegetables

Assortment
Fruit & Vegetables

Customers
Store & Restaurant

Customers
Store & Restaurant

Customers
Store & Restaurant

Market
Western Sweden

Market
Western Sweden

Market
Western Sweden

Employees
> 40 employees

Employees
> 40 employees

Employees
> 40 employees

Our strength lies in precision, knowledge, and the close relationship with our customers. We take the time to understand each unique need and do what is required to find the right solution. We build partnerships on mutual respect and long-term profitability. When our customers do well, we do well. This is where our service spirit takes shape, in the daily work, in the details, and in the desire to always deliver a little better.

We see ourselves as specialists in fruit and vegetables, a partner that not only delivers goods, but shares knowledge, inspiration, and commitment.

Today our distinctive Aroma symbol stands as a reliable marker for fruit and vegetables of high quality, reaching store shelves and restaurant kitchens with care and precision.

Despite our experience in the industry, we are still just as curious. Our journey with fruit and vegetables continues together with our customers, always with the goal of delivering the best, freshest and most inspiring every day.

We want to inspire people to live greener.

Get to know us better to gain a deeper understanding of who we are, what we do, and how we work to simplify your everyday life.

Aroma's history

Fruit & Vegetables since 1996

Aroma is formed
1996

Aroma is formed

By the founders Ingvar, Anders, Per, and Björn.

Design Review Session
2011

Certificate

We are certified according to ISO and IP Food standards.

Team Collaboration
2012

City of Gothenburg

We win a procurement for the City of Gothenburg.

Dynamic Motion Capture
2015

Strawberry

A collaboration between us and Strawberry is taking shape.

Minimalist Control Panels
2016

Moving & Logistics

We are moving to larger premises and updating the logistics flow.

Minimalist Cosmetic Arrangement
2017

Acquisition

Aroma buys Hilding Janson.

Joyful Companionship at a Festive Gathering
2020

Sjöson AB

Sjöson acquires Aroma Fruit & Greens.

Futuristic Neon Portrait
2023

Liseberg

We win the tender for Liseberg

2024

Dish

A waste-smart collaboration between us and Maträtt is taking shape.

Import Street 26
422 46  Hisings Backa

Opening hours

Weekdays: 05:00 - 16:00

Saturdays: Closed*

Sundays: Closed

*Deliveries will proceed as usual.

Part of Sjöson – We are part of the Sjöson group, a company builder focused on long-term ownership and the development of companies in industry and technology, food and beverage, and real estate.

Aroma Fruit & Vegetables Ltd.

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