Most wholesalers compete on the lowest price or the widest range. We compete on the lowest total cost. Quality that lasts longer, high delivery precision, and personal service give you more sellable days, less waste, and better business.
Our strength lies in accuracy, knowledge, and the close relationship with our customers. We familiarise ourselves with each business and do what is required to find the right solution. We build collaborations on mutual respect and long-term profitability. When our customers succeed, we succeed.
We are specialists in fruit and vegetables. A partner that not only delivers goods, but also shares knowledge, inspiration, and commitment. It shows in the details, every day.
30 years after the start, the Aroma symbol still stands for high-quality fruit and vegetables, on store shelves and in restaurant kitchens throughout Western Sweden. And we are just as curious as on the first day.
Aroma's history
Fruit & Vegetables since 1996
Aroma is formed
By the founders Ingvar, Anders, Per, and Björn.
Certificate
We are certified according to ISO and IP Food standards.
City of Gothenburg
We win a procurement for the City of Gothenburg.
Strawberry
A collaboration between us and Strawberry is taking shape.
Moving & Logistics
We are moving to larger premises and updating the logistics flow.
Acquisition
Aroma buys Hilding Janson.
Sjöson AB
Sjöson acquires Aroma Frukt & Grönt.
Liseberg
We win the tender for Liseberg
Dish
A waste-smart collaboration between us and Maträtt is taking shape.
Opening hours
Weekdays: 05:00 - 16:00
Saturdays: Closed*
Sundays: Closed
*Deliveries will proceed as usual.
Part of Sjöson – We are part of the Sjöson group, a company builder focused on long-term ownership and the development of companies in industry and technology, food and beverage, and real estate.
Aroma Frukt & Grönt AB
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